Audit
We check your Google Business Profile, your categories, and how your name, address and phone number appear across directories.
Local SEO & Google Business Profile
The Map Pack is where local trade leads come from. We put you in the running for it.
Local SEO puts your trade business in front of people searching nearby, mainly through the Google Map Pack, the block of three local results at the top of Google. We set up and optimise your Google Business Profile, clean up your listings so your name, address and phone number match everywhere, and track where you appear. It works best alongside a fast website with a page for each area you cover.
- Top 3Map Pack resultsShown above the normal results
- £500/moIn the Full SEO packageNo contract or minimum term; cancel on 14 days’ notice
- MonthsRealistic timescaleWe never promise a ranking
How local SEO works with us
Three stages, in this order. Most trade businesses have a profile that is half-finished or listings that disagree with each other, so the first job is usually tidying up.
Fix and set up
Profile set up or corrected, services and categories chosen to match how people search, and listings brought into line.
Track and improve
We monitor your Map Pack position and help you collect genuine reviews steadily, not in one burst.
What we do
The parts of local SEO that move the needle for a trade business.
Profile setup and verification
Google Business Profile created or taken over, verified, and filled in properly with photos, hours and service areas.
Categories, services and local keywords
The right primary and secondary categories, a full services list, and wording that matches your trade and the places you cover.
Name, address and phone audit
We find and fix mismatches. Consistent details are a key local ranking signal and also help AI tools verify who you are.
Directory building
Yell, Bing Places, Apple Maps and Checkatrade where relevant, so Google sees clean, matching information about your business.
Genuine review strategy
A simple way to ask happy customers for reviews every time. Reviews are always real and always yours.
Ongoing position monitoring
We watch where you appear for the searches that matter and tell you what is changing.
Not sure what your profile is missing? Send us your business name and we will tell you.
How it's priced
Local SEO and Google Business Profile work sits inside the Full SEO package. The cheaper Pay Monthly route gets you the website but not the SEO.
Pay Monthly Website
£150 setup + £99/month
- Custom-coded Astro website
- 10 service-location pages
- Basic SEO and fast hosting
- No Google Business Profile or SEO work
- No contract or minimum term
Full SEO Package
£500 first month, then £500/month
- Everything in Pay Monthly
- Google Business Profile setup and ongoing work
- Citation building and audit
- AI visibility, including voice search
- No contract or minimum term; cancel on 14 days’ notice
Unsure whether you need SEO or just a website? Tell us where you work and we will say, even if the answer is the cheaper one.
Proof it works
Read the case study →The Tree Amigos, South London
We set up the Google Business Profile, optimised categories and services, and targeted competitive local landscaping searches across South London. Within three months of launch they were on page one across most of their target locations for high-intent searches such as porcelain patio installation. The campaign is ongoing.
Free download
Free Local SEO & Website Checklist for Trades
The 10 things a trade business website needs to get found locally and turn visitors into enquiries, sent straight to your inbox.
- Google Business Profile and service-area setup
- Service and area pages that rank
- Reviews, photos and quote-button checklist
Frequently asked questions
What is the Google Map Pack?
The Map Pack is the block of three local business results, with a map, shown at the top of Google when someone searches for a local trade. It sits above the normal results, so being in it is the difference between your phone ringing and your competitor's.
How long does local SEO take?
Expect months, not weeks. It depends on how competitive your area is and how established your profile and website are. Nobody can honestly guarantee a ranking or a date. We track your position and show you what is moving.
Do I need a shop or office to appear on Google Maps?
No. Service-area businesses, such as decorators, landscapers and fitters who travel to customers, can set up a Google Business Profile without showing a public address. We set it up to follow Google's rules for your type of business.
Will you write or buy reviews for me?
Never. Fake reviews break Google's rules and UK consumer law, and they put your listing at risk. We help you ask real customers at the right moment and make it easy for them to leave one.
What does it cost?
Local SEO and Google Business Profile work is part of our £500-a-month Full SEO package, which also covers the website build in the first month and has no contract or minimum term and can be cancelled on 14 days’ notice. The £99-a-month Pay Monthly website includes basic SEO but not ongoing Local SEO or Google Business Profile work.
Related guides and services
Get your Google Business Profile and local SEO set up
Tell us your trade and where you work, and we will tell you what is missing.
Get in touch