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Privacy & Cookies Policy

Last updated: 3 July 2026

At TradesRank, we are committed to protecting the privacy of our website visitors and clients. This policy outlines how we collect, use, and safeguard personal information in accordance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

1. Data Controller Identity

The data controller for this website is TradesRank. For any inquiries regarding how your personal information is processed, you can contact us directly at [email protected] or via phone at 07364125984.

2. Information We Collect & Contact Form Processing

We collect personal information when you interact with our website or submit our contact form:

  • Contact Details: Your Name, Email Address, and the contents of your message.
  • Purpose: This data is collected solely to respond to your inquiries, provide you with detailed information about our trade website and SEO packages, and coordinate project delivery.
  • Data Delivery: Submissions are securely processed server-side via a Cloudflare Pages function and transmitted to our inbox via Resend (resend.com), our email delivery partner. Your data does not leak into browser URL strings or public logs.
  • Retention: We retain enquiry data for up to 180 days (or as long as necessary to fulfill the purpose of our communications), after which it is securely deleted.

3. Lawful Basis for Processing

Under the UK GDPR, we process your enquiry data based on:

  • Consent: By filling out and submitting our contact form, you give us explicit consent to contact you regarding your enquiry. You can withdraw your consent at any time by emailing us.
  • Legitimate Interests: We have a legitimate business interest in responding to incoming customer sales, project questions, and support enquiries.

4. Cookies & Tracking Technologies

Cookies are small text files stored on your device when you visit our website. Under the Privacy and Electronic Communications Regulations (UK PECR) and UK GDPR, we categorize our cookies as follows:

  • Essential Cookies: Strictly necessary for our website to operate securely and function properly. For example, we store your cookie consent choice (tradesrank_consent in your browser's local storage) so we do not repeatedly prompt you on each visit. These cookies do not store personally identifiable data and do not require consent under UK PECR.
  • Analytics Cookies (Google Analytics 4): We use Google Analytics (measurement ID: G-6NWPM6YEB3) provided by Google LLC to understand how visitors engage with our site, measure page performance, and improve our services. GA4 uses cookies such as _ga and _ga_6NWPM6YEB3, which have a retention period of up to 2 years.

Consent Requirement & Prior Blocking: In compliance with UK law, Google Analytics cookies are disabled by default via Google Consent Mode v2 (analytics_storage: 'denied'). No non-essential analytics cookies are set on your device unless and until you click "Accept All" on our cookie banner.

Managing or Withdrawing Consent: You can change or revoke your cookie consent preferences at any time by clicking the button below or using the "Cookie Settings" link in our website footer:

You can also control or delete cookies directly through your browser settings. Please note that disabling essential cookies may impact certain site features.

5. Data Storage & Security

Your personal data is stored securely and processed within the United Kingdom. We implement strict technical and organizational measures (including SSL encryption and secure serverless edge processing) to prevent unauthorized access, loss, or disclosure of your information.

6. Third-Party Sharing & International Data Transfers

We do not sell or lease your personal information to third parties. We only share data with trusted service providers where strictly necessary to operate our service:

  • Resend (Resend Inc.): US-based transactional email delivery provider used to route contact form submissions to our inbox. Safeguarded by Resend's Standard Contractual Clauses (SCCs) and Data Processing Agreement (DPA) under UK GDPR Article 28 and the UK International Data Transfer Addendum (UK IDTA).
  • Google Analytics (Google LLC): Used for website analytics subject to your explicit opt-in consent. Data transfers to Google servers in the US are safeguarded under the UK Extension to the EU-US Data Privacy Framework (UK Data Bridge) and Google's Data Processing Addendum.

We may also share details with domain registrars, local directory citation platforms, or map databases where directly contracted by you to establish your company's online visibility, subject to appropriate contractual safeguards.

7. Your Data Rights & ICO Complaints

Under UK GDPR, you have the following rights regarding your personal data. To exercise any of these rights, please email us at [email protected] and we will respond within one calendar month.

  • Right of Access (Art. 15): Request a copy of the personal data we hold about you.
  • Right to Rectification (Art. 16): Request correction of any inaccurate or incomplete data.
  • Right to Erasure (Art. 17): Request deletion of your personal data where there is no legitimate reason for us to continue processing it.
  • Right to Restrict Processing (Art. 18): Request that we temporarily stop processing your data in certain circumstances (e.g. while accuracy is contested).
  • Right to Data Portability (Art. 20): Request a copy of the data you provided to us in a structured, machine-readable format (e.g. CSV or JSON), where processing is based on your consent.
  • Right to Object (Art. 21): Object to processing carried out on the basis of legitimate interests. We will cease processing unless we can demonstrate compelling legitimate grounds.
  • Right to Withdraw Consent: Where processing is based on your consent, you may withdraw it at any time without affecting the lawfulness of prior processing.

If you are not satisfied with how we handle your personal data, you have the right to lodge a complaint with the UK supervisory authority, the Information Commissioner's Office (ICO). You can do so via their website at ico.org.uk or by calling their helpline at 0303 123 1113.