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ORGANIC LEAD GENERATION FOR UK TRADES

Rank, Get Leads, Grow Your Trade.

We build high-converting websites and local search visibility engines specifically for UK trade businesses & contractors — blending Local SEO and AI visibility to bring in more calls and quote requests.

Landscapers & Gardeners•Flooring & Carpet Fitters•Builders & Contractors•Plumbers & Electricians•Cleaning & Trade Services•Local Lead Generation (SEO & AI Visibility)•Landscapers & Gardeners•Flooring & Carpet Fitters•Builders & Contractors•Plumbers & Electricians•Cleaning & Trade Services•Local Lead Generation (SEO & AI Visibility)

Everything a Trade Business Actually Needs

Bespoke Website Design & Build

We design and build your entire website from scratch using Astro — a modern, zero-bloat framework that delivers sub-second mobile speeds, near-perfect Core Web Vitals, and effortless crawlability for Google and AI engines. No sluggish WordPress plugins or page builders.

Brand Identity Design

A professional brand sets you apart before the phone even rings. We design bespoke logos, business cards, and visual identity assets that make your trade business look established, trusted, and worth hiring.

Local SEO & Google Map Pack

Get found when local homeowners search for your trade. We set up and optimise your Google Business Profile, target high-intent local keywords, and fight for your place in the Map Pack — the three results that capture most local clicks.

Directory Building & Local Citations

Consistent business listings across Yell, Checkatrade, Google, Bing Places, and trade directories build the trust signals search engines and AI tools use to verify your business is legitimate and local. We build and audit them all.

Technical SEO & Core Web Vitals

A slow or technically broken site kills rankings regardless of how good your content is. We audit and fix page speed, behind-the-scenes data, crawl errors, and site structure — the foundations Google rewards with visibility.

AI Visibility

When someone asks ChatGPT, Gemini, or Perplexity for a recommended trade business in your area, we make sure yours gets recommended. We build a fast, simple site that AI tools can read, keep your business details the same everywhere, sort out any name mix-ups, and build the trusted listings these tools rely on.

Trade Websites In Action

thetreeamigoslandscaping.com
The Tree Amigos Landscaping and Gardening Ltd Website Screenshot
Brand IdentityAI Visibility
Active Campaign

The Tree Amigos Landscaping and Gardening Ltd

Designed and built the full website from scratch — including a bespoke logo and branded business card design — then tackled a real-world AI visibility problem: a separate company called "The Tree Amigos Ltd" was being conflated with this client by Google and AI tools. We resolved the mix-up by adding clear business data to the website, making the two businesses easy to tell apart across every profile, and running a targeted review plan. Directory listings were built on key local sites to reinforce the correct business. Combined with Google Business Profile setup and Map Pack optimisation, the site achieved top Page 1 rankings across most target locations for high-intent search terms including porcelain patio installation in South London within 3 months of launch.

flooringandfitting.com
Flooring & Fitting Website Screenshot
Bespoke Website BuildTechnical SEO
Active Campaign

Flooring & Fitting

Designed and built the complete website from scratch — then implemented a niche positioning strategy to avoid competing head-on with national flooring directories. By targeting Google Map Pack and long-tail fitting-specific keywords instead of broad flooring terms, we carved out a defensible local search presence. Delivered the behind-the-scenes SEO setup, a fast mobile build, and a 50-topic content roadmap for sustained organic growth. SEO for carpet fitters →

klean-touch.co.uk
Klean Touch commercial cleaning website screenshot
WordPress to Astro MigrationHub-and-Spoke Local SEO
Active Campaign

Klean Touch

Rebuilt a commercial cleaning company's site from WordPress to a custom-coded Astro build with a hub-and-spoke architecture — service hubs, sector pages, and borough-specific commercial cleaning pages across London. After launch, we used real Google Search Console data to spot underserved local search demand and built new borough pages to capture it, rather than guessing at locations upfront.

From First Call to Leads Coming In

A clear, no-chaos process — so you know exactly what happens and when.

01

Discovery & Audit

We start by understanding your business, your trade, and where you stand online. We audit your existing search presence, identify competitor gaps, check for name mix-ups with other businesses, and map out the full opportunity — before a single line of code is written.

02

Brand & Visual Identity

If you need it, we design your logo, business cards, and brand visuals from scratch. A consistent, professional identity across your website, van signage, and directories signals trust to both customers and search engines.

03

Website Design & Build

We design and build your complete website from scratch using Astro — fast, lightweight code, mobile-first, and built to convert. No templates, no page builders. We also configure your contact forms, page speed, and the behind-the-scenes SEO setup from day one.

04

SEO, Citations & AI Setup

We set up your Google Business Profile, build directory listings on the key sites, target local keywords, and make sure AI tools like ChatGPT, Gemini, and Perplexity see the right details about your business — so you show up everywhere your customers are looking.

05

Launch, Grow & Refine

Once live, we monitor rankings, track Map Pack positions, publish content from your roadmap, and continuously refine based on what's working. The campaign grows with you — not a one-off job and gone.

Simple Pricing

Get a complete custom Astro website build plus full-service Local SEO and AI Visibility for an initial £500, then £500/month.

Full SEO Package
£500 / Initial Month
then £500 / Month

Bespoke Astro website + complete Local SEO and AI visibility. No contract or minimum term; cancel on 14 days’ notice.

Get Started
  • Bespoke website — custom-coded in Astro, zero bloat, mobile-first
  • Logo & brand identity design (included if needed)
  • Directory building & local citation cleanup
  • Google Business Profile & Map Pack setup
  • Technical SEO & Core Web Vitals optimisation
  • AI Visibility integration
Guaranteed Security

Fully Insured Trade Partners

We know your trade business relies on trust and reliability — and we hold ourselves to the same standard. TradesRank is fully insured through PolicyBee, a specialist UK insurance provider. Our professional indemnity and cyber insurance policies guarantee that your website design, local SEO infrastructure, data privacy controls, and lead generation assets are built and managed with complete peace of mind.

Fully Insured with PolicyBee Badge

Frequently Asked Questions

AI visibility means making sure tools like ChatGPT, Gemini and Perplexity, and voice assistants like Siri and Alexa, find and recommend your business when local people ask for a landscaper, builder, gardener or cleaner in your area. We do it by making your website easy for these tools to read, keeping your business details consistent online, and adding the question-and-answer content they pick answers from.

We build a lightning-fast, high-converting website optimized for local UK search intent. By pairing traditional Local SEO (Google Map Pack optimization) with AI visibility, we target high-intent local homeowners who are actively looking to hire contractors, driving phone calls and quote requests directly to you.

It can certainly help to list on Checkatrade and similar directories to gain initial traction, and you can work entirely without them, though establishing your own presence will take longer. However, directories pit you against local competitors in a race to the bottom on price. Building your own SEO creates a valuable digital asset that brings in exclusive leads with no lead fees.

Typically, comprehensive organic SEO takes 3 to 6 months to mature. However, while local Maps visibility improvements and early enquiries can appear within the first 30 to 60 days of deployment, you will generally see much better, more consistent results after 90 days once your site builds search engine trust.

There are three options. Website Build is a one-off £500 for the website only, which you own, with no hosting or SEO. Pay Monthly is £150 setup plus £99 a month and includes 10 service-location pages, basic SEO, and hosting and maintenance. The Full SEO Package is £500 for the first month (covering the full website build) then £500 a month for full SEO, with new service and location pages built and added as demand grows. Neither monthly option has a contract or minimum term; you can cancel with 14 days' notice, and there are no commissions on leads. You keep your domain name and Google Business Profile from day one.

Yes. Brand identity design is part of what we deliver. We design your logo, business cards, and any other visual assets your trade business needs — all consistent with your new website. Having a professional, cohesive brand from the start helps you look established from day one and signals legitimacy to both customers and search engines.

Yes. We build and audit your business listings across key platforms — including Google Business Profile, Bing Places, Yell, and relevant trade directories. Consistent listings (your business name, address, and phone number appearing the same way everywhere) are one of the most important signals for both local search rankings and AI tool recommendations. We handle all of it so your business details are clean and consistent from launch.

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