Question 1

What is AEO and GEO for trade businesses?

Accepted Answer

AEO (Answer Engine Optimization) structures your website so customers using Siri, Alexa, or Google Assistant can find you when voice-searching. GEO (Generative Engine Optimization) ensures AI tools like ChatGPT, Gemini, and Perplexity recommend your trade company when local users ask for recommended landscapers, builders, gardeners, or cleaners in your area.

Question 2

How do you generate local leads for UK trades?

Accepted Answer

We build a lightning-fast, high-converting website optimized for local UK search intent. By pairing traditional Local SEO (Google Map Pack optimization) with voice search (AEO) and AI search visibility (GEO), we target high-intent local homeowners who are actively looking to hire contractors, driving phone calls and quote requests directly to you.

Question 3

Is Checkatrade better than running my own SEO?

Accepted Answer

It can certainly help to list on Checkatrade and similar directories to gain initial traction, and you can work entirely without them, though establishing your own presence will take longer. However, directories pit you against local competitors in a race to the bottom on price. Building your own SEO creates a valuable digital asset that brings in exclusive leads with no lead fees.

Question 4

How long does it take for a trade website to rank?

Accepted Answer

Typically, comprehensive organic SEO takes 3 to 6 months to mature. However, while local Maps visibility improvements and early enquiries can appear within the first 30 to 60 days of deployment, you will generally see much better, more consistent results after 90 days once your site builds search engine trust.

Question 5

How does the £500 pricing and launch promotion work?

Accepted Answer

Under our launch promotion, you get a complete custom Astro website build and full-service Local SEO, Voice Search (AEO), and AI Visibility (GEO) for an initial £500, followed by a flat £500/month retainer. There are no long-term contracts, no commissions on leads, and you can cancel anytime with 14 days notice. Domain names and Google Business Profiles belong to you from day one. Website code ownership transfers after 365 days on the retainer or upon settling the remaining buyout fee.

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