AI Visibility (GEO)
When someone asks ChatGPT for a recommended trade business in your area, make sure yours comes up.
What is GEO?
Generative Engine Optimisation (GEO) is the practice of making your business visible and citable in AI-powered search tools — ChatGPT, Google AI Overviews, Perplexity, Gemini. As more people use these tools to find local services, appearing in their answers is becoming as important as the Map Pack.
How AI tools decide who to recommend
- Structured data (schema.org markup on your website)
- Citations across the web — directories, reviews, press mentions
- Entity data — how consistently your name, address, and services appear everywhere
- Content that clearly and directly answers the query
What we implement
- Entity mapping — ensuring your business is clearly described across the web
- schema.org structured data (Organisation, LocalBusiness, Service)
- Brand disambiguation — if there's a naming conflict, we resolve it (see our Tree Amigos case study)
- llms.txt and AI discovery files for agent-based tools
- Citation building to create authoritative entity signals
Why this matters now
Most trade businesses have zero presence in AI search results. Early movers get established in these tools' training data and citation patterns while competitors are still ignoring it.